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Yota
Introducing the world's first
Wi-Max service. Using future technology in a way that allows you access to a whole world of excitement, entertainment and rich experiences that have never been possible before.
The challenge was to reflect an experience that delivers one, pure, concentrated thought
at every point of the user experience: enjoyment unlimited. The brand character 'nuf', which means fun upside down, is at the very heart of
the Yota brand.
Agency
300 Million