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Panasonic
With an ever increasing consumer interest in sustainability and being more environmentally responsible, how can Panasonic communicate it’s compelling and emotive eco-ideas initiatives, whilst retaining a premium look and feel across its’ global product range?
Neighbourhood was asked to explore and develop design opportunities based around the product packaging process. We developed a number of design concepts such as Distinctive Simplicity, Modular Efficiency, Active Disassembly and Repurposing – which could improve and communicate Panasonic's commitment to
it's eco programme in retail environments in Europe.
Agency
ForPeople