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BBC Knowledge

We were asked to develop a creative strategy and brand identity for BBC Knowledge.

Our approach was to challenge the conventional way that knowledge is transferred.

Instead of a teacher / child like transfer, why not make the process more open and engaging. ‘What do you think’ could be a simple expression

of a bigger idea. Knowledge is fluid, it can be influenced, enriched and enhanced by alternative points of view.

Make this the ownable concept within BBC Knowledge brand communications.

Agency

Heavenly